Design Consultant and Contractor
Design | Paris Area, France, FR
Graphic Designer / Consultant with over 15 years of experience in creating / evolving brands in a variety of market sectors.
I'm passionately interested in brands, how they are created, how they are perceived, and the evolution of brands.
I'm typically hired at the start of branding and identity projects, to conceptualize and help identify possible design directions. I also have experience in following projects through, ensuring a high quality of design.
Specialties: Graphic Design, Branding & Identity, Design, Innovation, Packaging, Conceptualizing.
Mar
2010 - Present
Founder / Creative lead / MadeleineCreative
May
2004 - Present
Freelance designer / at your company
2004 -
2010
Freelance designer / Landor Associates
Freelance consultant and designer, involved in the first conceptual phases of several projects and pitches. I have been on the winning team for several recent pitches for Landor including Roche, Citroën and Kempinski.
Design directing and following several identity projects till completion.
Also sometimes involved in packaging projects and working with the retail environment team on the conceptual phases.
2004 -
2010
Freelance designer / Dragon Rouge
Freelance consultant and designer, typically involved in the first conceptual phases of several projects and pitches.
On the winning team for several pitches including Winston and Lipton Ice Tea.
Feb
2000 -
May
2004
Senior Designer / Fitch London
As a senior designer I was involved in the creation of many brands from concept to application, working closely with several creative and design directors and often overseeing a team of designers.
Was proud to have worked on several successful branding projects for brands including Lucky Strike, Segafredo and HSBC Premier.
Jan
1998 -
Jan
2000
Designer / The Brand Union Jhb. (Previously KSDP)
Team member creating and maintaining high profile brands.
Jan
1996 -
Dec
1997
Art Director / McCann Erickson
Junior Art Director on several advertising and promotional campaigns.
Clients included Gillette, SAB, Sappi paper and other mayor South African brands.